A comprehensive 9-month instructor-led program covering the full digital marketing ecosystem, including AI tools, website building, SEO, social media, performance marketing, Amazon marketing, OTT advertising, and hands-on projects with a 3-month paid internship.
1 instructor teaches this course
144
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Classes & activities
Starts at
₹1,06,200Inclusive of GST
What you'll be able to do after completing these classes
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Develop and implement comprehensive digital marketing strategies using both organic and paid channels across Google, Meta, Amazon, and OTT platforms.
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Leverage AI tools for research, content creation, SEO, advertising, and workflow automation to enhance marketing productivity.
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Build, manage, and optimize professional websites, landing pages, and integrated campaigns, supported by hands-on projects and a 3-month paid internship.
Classes and Activities
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Introduction to Digital Marketing
1 hr 30 min
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Kick off the course by understanding what digital marketing is, its evolution, and why it is essential for businesses and professionals in the modern era.
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Digital Marketing Ecosystem
1 hr 30 min
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Learn about the various elements that make up the digital marketing ecosystem, including platforms, tools, and stakeholders.
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Digital Marketing Channels
1 hr 30 min
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Dive into the different digital marketing channels such as SEO, SEM, social media, email, and content marketing, and how they work together.
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Traditional vs Digital Marketing
1 hr 30 min
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Analyze the differences, advantages, and limitations of traditional marketing compared to digital marketing in today's business landscape.
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Marketing Funnel
1 hr 30 min
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Understand the stages of the marketing funnel, from awareness to conversion, and how to guide customers through each stage effectively.
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Target Audience
1 hr 30 min
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Learn techniques to identify, segment, and define your ideal target audience for more effective digital marketing campaigns.
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Buyer Persona
1 hr 30 min
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Develop comprehensive buyer personas to better understand your customers and tailor your marketing strategies accordingly.
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Customer Journey
1 hr 30 min
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Explore the customer journey, identifying key touchpoints and optimizing each stage to enhance customer experience and retention.
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Competitor Analysis
1 hr 30 min
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Learn how to conduct competitor analysis to identify strengths, weaknesses, opportunities, and threats in the digital marketing landscape.
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Digital Marketing Strategy
1 hr 30 min
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Understand the process of creating a digital marketing strategy, setting objectives, and aligning tactics with business goals.
About the course
This world-class instructor-led diploma program is designed to equip students, professionals, and business owners with advanced digital marketing skills for the modern landscape. Over 9 months, participants will master the fundamentals and advanced techniques across SEO, paid marketing, content, social media, Amazon marketplace, OTT advertising, and marketing analytics. The curriculum emphasizes practical learning through real-world projects, the use of cutting-edge AI tools, and a 3-month paid internship for industry exposure. Graduates will be prepared for diverse roles in digital marketing, freelancing, agency work, or business growth, and will build a professional portfolio to showcase their expertise.
Availability
No enrollments are currently available for this mode.