Master the fundamentals of digital marketing and harness the power of AI to accelerate your marketing career. Build practical skills in SEO, content creation, paid advertising, and website management through hands-on projects and real-world tools.
1 instructor teaches this course
96
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Classes & activities
Starts at
₹59,000Inclusive of GST
What you'll be able to do after completing these classes
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Understand the fundamentals of digital marketing, major channels, and how AI enhances marketing activities.
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Develop and manage professional business websites, create SEO-friendly content, and execute effective SEO strategies.
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Plan, launch, and optimize performance marketing campaigns using AI tools for research, content creation, and analytics.
Classes and Activities
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Introduction to Digital Marketing
1 hr 30 min
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Kick off the course with a comprehensive introduction to digital marketing, its evolution, and its critical role in modern business. Understand the scope and opportunities in the field.
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Digital Marketing Ecosystem
1 hr 30 min
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Dive into the digital marketing ecosystem, learning about the various platforms, tools, and technologies that form the backbone of digital marketing strategies.
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Digital Marketing Channels
1 hr 30 min
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Examine the primary digital marketing channels including SEO, SEM, social media, email, and content marketing. Learn how each channel contributes to a holistic strategy.
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Marketing Funnel
1 hr 30 min
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Understand the concept of the marketing funnel, its stages from awareness to conversion, and how to map digital marketing activities to each stage.
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Target Audience
1 hr 30 min
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Learn techniques for identifying, segmenting, and analyzing target audiences to ensure your marketing efforts reach the right people.
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Buyer Persona
1 hr 30 min
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Develop buyer personas using research and data to better understand customer motivations, behaviors, and preferences.
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Customer Journey
1 hr 30 min
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Explore the customer journey, identifying key touchpoints and how digital marketing can influence each stage to drive engagement and conversions.
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Competitor Analysis
1 hr 30 min
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Master competitor analysis techniques to benchmark your business, identify opportunities, and develop strategies that outperform the competition.
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Digital Marketing Strategy
1 hr 30 min
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Learn to create a digital marketing strategy that aligns with business goals, integrates multiple channels, and delivers measurable results.
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Content Marketing
1 hr 30 min
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Understand the role of content marketing, how to plan and create valuable content, and strategies for distribution and engagement.
About the course
This instructor-led course provides a comprehensive journey through the core domains of digital marketing, integrating the latest AI tools and workflows. Designed for both beginners and professionals, you'll learn to build and optimize business websites, create high-converting landing pages, and execute effective SEO and paid advertising campaigns. The curriculum covers essential skills in keyword research, content creation, social media marketing, and analytics, with a strong focus on leveraging AI for research, copywriting, and campaign planning. Through regular assignments, mock tests, and portfolio projects, you'll gain hands-on experience with industry-standard tools and develop job-ready expertise for employment, freelancing, or business growth.
Availability
No enrollments are currently available for this mode.