Leveraging Strategic Partnerships: upGrad Abroad Success Story with Yuno Learning

Discover how upGrad Abroad amplified their success in the study abroad market by forming a strategic partnership with Yuno Learning.
June 25, 2023 Case studies

As a study abroad platform, upGrad Abroad assists learners in pursuing higher education overseas. In a strategic partnership with Yuno Learning, upGrad Abroad ensures outcome-oriented test preparation without the need to set up their own teaching operations.

Client Background: upGrad Abroad

Established in 2021, upGrad Abroad is a subsidiary of upGrad. It offers a unique blended learning model, enabling students to complete the first year of their program online with a renowned Indian educational institution before finishing their course on-campus at a foreign university. This approach facilitates a world-class educational experience right from home, substantially saving on tuition and living costs.

Challenges: 

upGrad Abroad students must pass English proficiency tests such as TOEFL, IELTS, and the Duolingo Test to gain admission to foreign universities. However, many students faced the challenge of meeting the required scores. Additionally, upGrad had to overcome common EdTech obstacles, including creating top-quality coaching and content, ensuring scalability, maintaining student engagement, evaluating learning outcomes, and providing personalized support, all while avoiding the costs and time investment of setting up their own teaching operations.

Solution: 

upGrad formed a partnership with Yuno Learning to leverage their expertise in delivering outcome-oriented online classes and get the desired exam results for their customers. By providing live, online classes, and personalized support for each of their customers, upGrad became a one-stop solution for students aiming to study abroad. upGrad now offers an end-to-end Study Abroad solution to their customers without having to invest and operate a teaching infrastructure. 

Implementation: 

upGrad selected Yuno Learning after a meticulous search for a coaching partner. Yuno Learning utilized their proprietary tech platform to offer a seamless, engaging learning experience. The tech platform is used by:

  1. upGrad’s customers to attend live classes offered by Yuno Learning’s educators
  2. upGrad’s developers to integrate the learning data into their own CRM

Results and Impact: 

Each year, thousands of upGrad Abroad’s students get their desired exam results with Yuno Learning, achieving commendable scores, and secure admissions in international universities. This has empowered Upgrad to successfully operate and grow their study abroad business.

Conclusion:  

Aiming to enroll over 25,000 learners and reach an annual revenue run rate of $130Mn by 2023, upGrad’s study abroad vertical has already registered considerable success. Such a large scale requires operations and processes that meet measurable quality standards. While a study abroad business requires various functions to make the business successful, it’s not feasible to build every function in-house. 

By outsourcing English proficiency exam preparation services to Yuno Learning, upGrad has positioned themselves as a leader in offering end-to-end study abroad solutions. Leveraging Yuno Learning’s expertise and technology to overcome EdTech challenges, upGrad is revolutionizing how students prepare for their study abroad journeys.

Discover how Yuno Learning’s approach to English proficiency exam preparation and technology can transform the study abroad experience of your customers. Contact Yuno Learning today to learn more about their comprehensive solutions and join the ranks of successful students pursuing their dreams at prestigious universities worldwide. 

Email: [email protected] 

Phone number: +91-9740252168